Your Best Years Start Now

Follow 4-week strength programs designed for women entering their strongest chapter yet.

Inside Fit Over 40

Fit Over 40 is a membership for women in midlife. Inside, you’ll find 4-week gym programs focused on building muscle, supporting joints, and staying strong long-term. Each one follows a clear weekly split so you always know what to do and when to do it.

You’ll get access to every program, a private community, and a simple app that keeps everything in one place. Start where you want. Stay consistent. Train for the way your body moves now.

Choose Your Program

Tank Top Arms. 4 weeks

Get ready to flex with confidence! This 4-week program is designed specifically for women over 40 to tighten, tone, and sculpt your arms—just in time for tank top season.

You'll follow a strategic split of push and pull workouts to target all major upper-body muscles: Push days work your chest, shoulders, and triceps. Pull days focus on your back and biceps. This method not only builds definition but also supports better posture, joint stability, and upper body strength—all essential as we age.These workouts are efficient, effective, and made to show results you’ll feel and see.

Full Body Strength. 4 weeks

This 4-week program is built to help women over 40 gain lean muscle, boost energy, and feel strong from head to toe. Each workout targets multiple muscle groups with functional strength training that supports everyday movement, fat loss, and overall confidence. Strength training after 40 is essential—it helps balance hormones, improves bone density, supports metabolism, and protects against age-related muscle loss. This program is designed to be joint-friendly, time-efficient, and powerful—so you can move better, feel stronger, and live with more vitality.

Get MORE Than a Program

Lower
Body Burn
Upper
Body Burn

Fit Over 40 Features

Reminders

Set custom alerts that work with your schedule

Streaks

Track your sessions and keep your momentum going

Videos

See how every movement is done with clear, guided demos

Notes & Logging

Log your sets, reps, and how you felt after each session.

Favorites

Save workouts you want to come back to

Offline Access

Download your workouts and train without Wi-Fi or service.

You're Not Doing This Alone

Join a private community of women who are showing up, staying consistent, and getting stronger together. Ask questions, share wins, and stay connected to others who get it.

Because progress feels better when you're not the only one doing the work.

Stories from the Community

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

This program helped me feel strong and capable again. I stopped second-guessing myself at the gym and started showing up with purpose. Four weeks in, I felt the difference.

ashley cooper

Start Fit Over 40 Today

Included with Fit Over 40:

Access to all strength programs
High-protein meal guide
At-home workouts with minimal equipment
Private community to keep you consistent

Annual plan

billed at $99.99 USD/year
$8.33 /mo
Get Started

Monthly Plan

billed at $179.99 USD/year
$14.99 /mo
Get Started

Fit Over 40: My Top 5 High-Protein Meals

Fueling your body with enough protein is one of the most powerful ways to build strength, balance hormones, and feel more energized especially in your 40s and beyond.

In this free guide, I’m sharing my 5 favorite high-protein meals that are simple, satisfying, and full of the nutrients your body actually needs.

Whether you're just starting your wellness journey or looking to clean up your routine, these meals are a great place to start.

How It Works

1

Subscribe

Start your free trial and unlock full access to everything inside.
2

Pick Your Program

Choose the one that fits your goal. Each workout is laid out by week.
3

Stay Consistent

Follow the plan, track your progress, and keep showing up for yourself.

Meet Vicky Rawlings

I’ve spent over 30 years in the fitness industry in various roles but my journey started long before that. Growing up, I struggled with my weight and confidence. I discovered fitness through dance, became a Jazzercise instructor, and fell in love with movement.

In my 40s, even with years of experience, I hit a wall. I wasn’t getting results, and I didn’t feel like myself. That’s when I shifted to strength training and proper nutrition. It completely changed my body and my mindset.

Now, I help women over 40 do the same through the Fit Over 40 Challenge. This program is built from  real strategies that help women feel strong, energized, and confident again.